Love them or hate them, banner ads are one of the most prolific forms of marketing used in today’s online world. Most companies use them in one form or another because it’s affordable, measurable and an effective way to market on the internet. An effective banner ad should be consistent with the company’s branding. The text and message should be clearly read and the banner should be simple yet engaging. Be it Facebook, Google Display Ads, Affiliate Marketing, Twitter, Instagram, Facebook, Google Ads, 3rd Party Ad Networks such as AdRoll, BuySellAds, or any other marketing platform, we design custom, unique and high-converting banners that are compatible with all major display advertising campaign platforms.
First and foremost, banner ads are designed to draw attention and drive traffic to your website or landing page. There are 3 basic components for an effective banner ad. To begin with, the company logo should be included to build brand awareness. Next, is the value proposition which showcases the product or service your company is promoting via strategic and attractive keywords such as “Special Offer”, “Discounted”, “Limited Time” or the ever so powerful “FREE”. It should take up the most space in your ad and be the first thing that catches the viewer’s eye. Finally, the call to action which is usually comprised of text or a button with phrases like “Click Here”, “Learn More” or “Register Now!”. It should be a focal point of the ad, prompting viewers to take the action.