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(+44) 871.075.0336
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Banner Ads and
Email Design

Professional, Expert Designs For Higher Conversions
Banner Ads and Email Design
Creative design with LeadBurst Marketing.

Our team of experienced graphic artists create custom banner ad and email designs that get results. Your next banner ad and email campaigns will get the results you’re aiming for by generating more quality clicks to your website or landing page. We design banners and emails of all shapes and sizes. Send us the specs such as file sizes, pixel dimensions, borders, animation restrictions and we’ll make it happen. Visually appealing creative design coupled with years of marketing experience yield effective campaigns with maximum return on your investment.

Banner Ads

Love them or hate them, banner ads are one of the most prolific forms of marketing used in today’s online world. Most companies use them in one form or another because it’s affordable, measurable and an effective way to market on the internet. An effective banner ad should be consistent with the company’s branding. The text and message should be clearly read and the banner should be simple yet engaging. Be it Facebook, Google Display Ads, Affiliate Marketing, Twitter, Instagram, Facebook, Google Ads, 3rd Party Ad Networks such as AdRoll, BuySellAds, or any other marketing platform, we design custom, unique and high-converting banners that are compatible with all major display advertising campaign platforms.

First and foremost, banner ads are designed to draw attention and drive traffic to your website or landing page. There are 3 basic components for an effective banner ad. To begin with, the company logo should be included to build brand awareness. Next, is the value proposition which showcases the product or service your company is promoting via strategic and attractive keywords such as “Special Offer”, “Discounted”, “Limited Time” or the ever so powerful “FREE”. It should take up the most space in your ad and be the first thing that catches the viewer’s eye. Finally, the call to action which is usually comprised of text or a button with phrases like “Click Here”, “Learn More” or “Register Now!”. It should be a focal point of the ad, prompting viewers to take the action.

Email Marketing

According to figures from the Direct Marketing Association (DMA), email marketing has now overtaken direct mail in terms of volume. This isn’t surprising when you consider how much cheaper, more measurable and better targeted email can be than direct mail. However, in order for email marketing to be effective, you should work with an experienced agency to assist with designing emails that produce quality clicks. Know who your target audience is and what the objective of your message is. Here are a few tips on how to implement a successful email campaign:

  • Logo in the upper left corner or centered at the top of the email is always advisable for branding and recognition.
  • Make good use of the top 2 inches of your email design which is prime reading space.
  • Keep the message short and to the point.
  • Don’t use lots of different fonts and colors.
  • The call to action should be prominent and clear.
  • Make both images and text clickable.
  • Don’t use one big giant image – always include some text.
  • Include an unsubscribe link in the footer of every email campaign.
  • Always link to a dedicated landing page for higher conversions.

Ready to get started with your new banner ad and/or email campaign? Contact us today to discuss a game plan.