Search engine marketing by Leadburst
Video Search Optimization
Use the power of video to increase your visibility and grow your business. Video SEO services are specific techniques that ensure Google knows your content exists. It is important to create relevancy between the video content and keywords for search engines to index accordingly. A truly successful video campaign requires a solid, goal-driven strategy.
Without question, adding a video to your site will improve your search engine results. Research has shown that websites that featured videos were 53 times more likely than traditional web pages to receive a first-page ranking on a Google search list. Since Google owns YouTube, uploading your company’s video to YouTube will guarantee that you are indexed in Google’s search engine. Whether it is an actual video, a slide show or an animated PowerPoint, Internet video marketing is a must.
Once you have a video, you need to optimize it. Improve your search result status and optimize with keywords. We make sure to you use keywords for your company and video in the file name, title, tags, descriptions and link text. In addition, give your video a specific title. A video titled “Restaurant” is unlikely to result in a first page ranking. However, a video titled “Best Italian Restaurant in Orlando, FL” will likely rank better in a search engine results.
It is also important to implement a linking strategy. This can be done by tweeting the video, linking the video in blog posts and linking the video from social media pages. The more places your video link shows up, the more likely it is that the search engines will recognize and post your video and website. Optimizing your video’s search results also optimizes your website’s search results.
Contact us today to find out how we can effectively optimize your videos to gain search engine exposure for your business. Take your online marketing to the next level with LeadBurst Marketing.